Student Project

Pear House

Platform

Mobile app

ROLE

UI Designer

EXPERTISE

UX/UI | Branding

YEAR

2024

The Project

The objective was to develop the branding for an online store while seamlessly integrating smart filters and intuitive navigation, addressing the frustration users often experience with outdated and overly complex interfaces.

Pear House is a playful yet sophisticated e-commerce concept for children's toys, combining Scandinavian minimalism with a warm, approachable brand. The goal was to design an online store that feels both delightful for kids and trusted by parents.

The Problem

Users -especially parents- are tired of complicated and user-unfriendly apps that make shopping for their children a chore. They are already busy in their daily life working and are looking high-quality products that keep their toddlers happy and occupied.

The Process

The project began with competitor analysis of premium toy brands and parent-focused retail experiences. Insights revealed a desire for simple navigation, gender-neutral aesthetics, and storytelling that balances education and play. I also conducted surveys with parents to understand their values—quality, design, and sustainability were top priorities.

I started with low-fidelity wireframes focused on clarity: clean product grids, streamlined navigation, and intuitive filtering. From there, I created high-fidelity mockups with muted background, a splash of colour for the buttons, and interaction cues aimed at making browsing an easy and enjoyable experience for busy parents.


Defining User Stories


As a customer, I want to be able to place multiple items in a shopping cart, so that I can purchase more than one item at a time.

As a customer, I want there to be a variety of payment options, so that I can choose the payment method that suits me best.

As a new customer, I want to access the inventory without having to register, so that I can make sure this store has what I’m looking for before having to create an account

As a customer, I want to have access to advanced filtering options, so that I don’t have to
browse through a lot of products to find what I’m looking for.

From these user stories I created the user flow which is reflected in the final wireframes.


The Branding

When I set out to design an e-commerce app for children, I knew the brand needed to be bright, playful, and full of character—just like kids themselves. I was inspired by fruits, which are universally loved by children and naturally come in quirky, imperfect shapes. This led to a visual language that celebrates curiosity and imagination. While the branding embraces bold colors and organic forms, the user interface remains clean and intuitive, ensuring a joyful experience for kids and a seamless one for parents.


The Logo

Many of the kids I know love fruit as a snack, and that playful, everyday joy inspired the concept. I imagined them playing house in their tiny kitchens—imaginative, curious, and carefree. The pear felt like the perfect symbol: simple, organic, and instantly recognizable. “Pear House” not only captures that warm, whimsical feeling, but also has a friendly, memorable ring to it.

The Branding

When I set out to design an e-commerce app for children, I knew the brand needed to be bright, playful, and full of character—just like kids themselves. I was inspired by fruits, which are universally loved by children and naturally come in quirky, imperfect shapes. This led to a visual language that celebrates curiosity and imagination. While the branding embraces bold colors and organic forms, the user interface remains clean and intuitive, ensuring a joyful experience for kids and a seamless one for parents.


The Logo

Many of the kids I know love fruit as a snack, and that playful, everyday joy inspired the concept. I imagined them playing house in their tiny kitchens—imaginative, curious, and carefree. The pear felt like the perfect symbol: simple, organic, and instantly recognizable. “Pear House” not only captures that warm, whimsical feeling, but also has a friendly, memorable ring to it.

Solution

Pear House blends thoughtful UX with elegant branding to deliver a digital store that feels personal and playful. The final design supports easy shopping and offers easy navigation with filters that can be adjusted to the users needs.

Pear House is dedicated to give parents, uncles, aunts and grandparents the best shopping experience by offering an intuitive interface with no fuss, fast payment, shipping and accessibility from anywhere, anytime.

The Design

The apps flow is easy to understand and decked with filters for a smoothless and swift product search.
There’s no requirement to sign up for an account in order to use Pear House. Simply start browsing and register whenever you need to save favourites or want an even faster checkout.

Smart Filtering Options

Choose from a variety of categories and use smart filters to find the toys you are searching for.
Tap on the plus icon for a quick add-to-cart

Adjustable Checkout

After adding the product to your cart, keep shopping or proceed to checkout
You will still have the option to add or delete items.

Simple, Transparent Payment Process

The checkout flow offers users the flexibility to sign in, sign up, or continue as a guest, with a clear step indicator and familiar payment options. Before finalizing, users can easily review their order to ensure accuracy and build trust

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