Student Project

Roads

Platform

Web App

ROLE

UI Designer

EXPERTISE

Responsive UX/UI

YEAR

2024

The Project

Roads is a responsive web app that allows users to share their personal travel experiences with each other through guides and trip entries.
Find hidden gems in your city and beyond.

The Problem

Travelers and locals who love discovering new places oftentimes use multiple apps to research and plan with no certainty if the info is correct. It’s time consuming and can get frustrating having multiple sources to find information on destinations.

Opportunity

The main objective is to share unique experiences from users around the world with each other by providing them with the tools to document their travels with personal notes. They can organise saved locations into lists for themselves and for other users and use guides to plan and and make their travels easier

Project Goals

The goal is to create an intuitive travel planning application that makes organizing trips easy and efficient. Built around a trustworthy community, the platform offers well-researched guides to help users make informed decisions. Travelers can also share their personalized journeys with friends, family, and fellow adventurers, fostering inspiration and connection through shared experiences.

The Process

While developing this app, I conducted user interviews with frequent travelers who enjoy sharing their experiences with family, friends, and followers. These insights helped me identify common user needs and informed the creation of three distinct user personas.

User needs

When I write post I want to add pictures, write about my experience and recommend places that were memorable for me so I can share it with other users

When I search for locations, I want to get suggestions while typing, so I can find it easier and faster

When I find a location, I want the ability to save it, so I can curate a list and add notes

When I tap on recommended places of a user, I want to see be able to save it to my own list to navigate to it, so I can immediately see how far the place is from my current location

User Personas


User Personas


Solution

The app allows users to share unique experiences with others from around the world by providing them with the tools to document their travels with personal notes. They can organise saved locations into lists for themselves and for fellow travellers and use guides to plan and and make their travels easier.

The Design

The design focuses on the ability to find destinations that are recommended by other users of the app

Search & Discover Guides
Easily find restaurants, tourist attractions, hidden gems, and complete travel guides using the search bar—or browse popular destinations for your next trip inspiration.

Connect with the Travel Community
Explore real recommendations and experiences shared by fellow travelers to discover what’s worth seeing and doing.

roads as Your Travel Diary
Document your adventures as you go. Create a personal travel diary and share your journey with friends, family, and the wider community.

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